An area of cultural shift that I’ve been long interested in (and have previously written about, please see: 2008 and Millennial Consumption), is millennials’ unique consumption and spend patterns verses the dominant consumption culture established by the boomers. The Great Recession, 2008 Presidential Election, and the then newly emerging Sharing Economy companies all demanded attention from Millennials in particular, and catalyzed a shift in millennial values away from those established by the boomers. Where boomers were consumers, millennials are users and makers; conspicuous consumption is out and peer-to-peer collaboration and sharing is in. But what does that mean for media consumption? Traditional TV and digital music?
I had the opportunity to discuss these topics with an incredible group of technology and media leaders, organized and led by Jefferson Graham. Jefferson is USA Today’s technology columnist, and the host and producer of the Talking Your Tech and Talking Tech video series. He has authored 9 books, including the recently released “Video Nation: A DIY Guide to Planning, Shooting and Sharing Great Video” (Peachpit Press).
Please find the USA Today post of the conversation here: usat.ly/1yC4im0
My fellow panelists were Ted Cohen, music industry veteran and Managing Partner of the Tag Strategic consultancy, Brad Brooks, CEO of TigerText, Adam Weber, Vice President of Marketing at the Dollar Shave Club, Kimberly King Burns, Heads of Digital Media at Convergenz, and Neil Goldberg, founder of App One. In addition to the discussion of media content and distribution, we hit on Google’s antitrust fight in the EU and the Apple Watch release.